HOW A RADIO COMMERCIAL ‘TUNED’ INTO A VALUABLE LIFE LESSON

I recently recorded a radio commercial about my work with Savaglia Financial Advisors with Carrie Wendt, the news director for the “Bob and Brian” show on 102.9 FM the HOG. She’s also an entrepreneur and quite an accomplished woman.

I’ve never recorded a radio commercial before, and I’ll admit I was a bit nervous when Don presented the opportunity to me. What would I say? For context, I had just met with one of my clients, a nurse who had devoted 30-plus years to helping and healing people. Now, for the first time, she was planning for retirement and how she might take care of herself. I worked with her to create a plan focused on her goals – a plan she felt confident about.

My meetings with her, and with other clients from all walks of life, continues to be a reminder of why I do what I do. They provided the inspiration and motivation for my first radio commercial. After a few false starts and a couple of revisions, here is what I authored for my portion of the commercial:

 “I work with a number of female clients who are in helping professions, such as nurses and teachers. Sometimes women are so focused on helping others, that their own financial planning needs are neglected. When there is a divorce or death of a spouse, financial issues are even more important and complex.

 “It’s incredibly satisfying when I can help women create a financial plan that guides them to a more confident place, knowing they have someone working with them and for them. A true, caring and knowledgeable financial partner.”

So, how was the radio/commercial experience? Let’s just say I won’t be trading in my financial advisor role for a radio personality any time soon. Importantly, though, I am happy with the result. If you had told me 10 years ago I would be in a major market recording studio, well, let’s say the word “crazy” would have been used. It is a life lesson that reminds us we should never limit our possibilities … and always keep dreaming.

If you are interested in listening to the radio spot click below: